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Sunshine State Book Festival

Information for Festival Authors

Festival Hours

January 25, 2020
Festival open to the public
10:00 AM to 5:00 PM

Exhibitor check-in begins at 8:30 AM. All authors must be checked in by 9:30 AM and set up by 10:00 AM.
Exhibits takedown 5:00 PM to 6:00 PM

Authors will be emailed detailed instructions regarding check-in procedures and parking a few weeks prior to the Festival. Watch your email.


Festival site

Fine Arts Hall

The beautiful Santa Fe College Fine Arts Hall, Gainesville, FL. close to I-75 and NW 39th Ave. with plentiful parking. Google Map


Exhibit spaces

All Exhibit Spaces have been assigned and are displayed on the Authors page beneath your photo/name. Click any space number to view the floor plan.

Your exhibit space is one half of a six-foot-long table (two authors per table). Chairs, tables, and extra large tablecloths that double as skirting are provided. This will allow authors to hide empty boxes and extra inventory under their tables.

There is not room to stand easels in front or behind your table, please do not bring them.



Subway and Pizza Hut are located on campus in the food court, a short walk from the Fine Arts Hall. Starbucks, located in the SFC library, opens at noon. Off campus, there are numerous nearby restaurants on NW 39th Ave. near I-75.



Thank you for registering for the 2020 Sunshine State Book Festival. On this page you will find information about the the main day-long event Saturday, January 25th, where you will meet readers, sell and sign your books.

We want to remind you that all authors are invited to attend the Friday night opening reception at the Matheson History Museum and to join us on Sunday for the Gainesville literary heritage tour. There is no admission charge for any festival event, so join us for all three days.

If you haven't registered . . .

Sorry, exhibit space for 2020 is sold out

However, you can add your name to our wait list. If we get any cancellations we will process the wait list in the order requests were received. Click here to sign up.

Terms of Exhibitor Participation

Writers Alliance of Gainesville, a non-profit organization herein referred to as WAG, presents the Sunshine State Book Festival as a venue for readers to meet authors and buy their books.

Registration Fee: Authors who wish to participate must register and pay a nominal fee for a table space. The exhibit fee is $25 for WAG members or $50 for non-members, paid at the time of registration. To qualify for WAG member price, an author must be a member at time of registration, and continue to renew membership through the date of the festival.

Refunds: Fee will be refunded if cancellation request is received no later than December 15, 2019.

Exhibit Space: Each registered participant is allotted one half of a six foot table whose location is determined by WAG. (Two authors per table, three feet of display space each.) The table, a chair, and an extra large tablecloth that doubles as skirting are provided.

Exhibitor check-in: begins January 25, 2020 at 8:30 AM. All participants must be checked in by 9:30 AM and set up by 10:00 AM. The festival will be open to the public from 10:00 AM to 5:00 PM. Participants should not take down their exhibit before 5:00 PM closing, but must be packed up by 6:00 PM so SFC staff can take down the tables.

Restrictions: Exhibitors may only sell books by authors registered for the Festival. Exhibitors may not sell merchandise other than books except book promotion items directly related to the author’s books.

Exhibitors may not hang anything on the building walls or on the curtain separating rows of exhibit tables.

Liability and Taxes: Exhibitor agrees to indemnify, and hold harmless Santa Fe College, the Sunshine State Book Festival, and Writers Alliance of Gainesville for theft, personal injury, damage to goods, and circumstances beyond the festival’s control.

Each exhibitor is responsible for their own book sales, credit card processing, and tax reporting. WAG is providing only the exhibit space and does not have any financial involvement in sales transactions.

Sunny or Not

The festival is completely indoors and will be held January 25, 2020 rain or shine.


Free Admission for the public



hotel entrance

The Best Western Gateway Grand hotel is offering discounted room rates to Festival guests. Phone the hotel directly (352) 331-3336. Tell reservation you are with the festival and our group code is: 2001SUNSH

Reserve before 12/31/2019 to receive special room rate.


Festival Promotion

We are heavily promoting and advertising the festival throughtout December and January including TV, Radio, and print media.

22,000 full-color, 24-page printed festival programs featuring our authors and speakers will be distributed in the January 24th Gainesville Sun and handed out at festival events. Note: the ad deadline has passed.


7 Presentations to draw visitors

Speakers throughout the day will present a diverse range of free lectures chosen to draw visitors from different interest groups.


Hourly prize drawings

Festival visitors receive a raffle card to be marked by the authors they visit. Once they have visited at least 10 exhibits, they may enter their card in a door prize drawing.